Why ISIS is So Successful
March 11, 2016 - Harleen Gambhir![](https://understandingwar.org/sites/default/files/styles/thumb-wide/public/Harleen%20in%20Cipher%20Brief%20--%20March%209%202016_1.png?itok=skzvt0KM)
ISIS’s messaging is incredibly effective, largely due to its strategic emphasis on hybridized digital warfare. The organization fully coordinates its military and messaging campaigns with the support of a robust media bureaucracy.